The Live Windows Project is an initiative by Fabrica, the Benetton research centre on communication, conceived to create a new language between people and retail space.

Thanks to a co-operative network among major educational and cultural institutions, it promotes young talented designers and publishes their works on the media-walls of selected Benetton flagship stores all over the world.

This video has received the endorsement of the United Nations Regional Information Center (UNRIC).


Brand: Illycaffè

Production Company: Fabrica
Concept Development: Alfio Pozzoni
Director: Alfio Pozzoni

VFX Company: Nudesignmovies
2D Animation: Ernesto Zanotti | Playpics
Post Production: Matteo Masin, Massimo Demarchi, Roberto Oleotto, Ernesto Zanotti| Playpics

Sculpting: Irene Penazzi, Livia Pozzoni

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